DETROIT - Will Chrysler LLC be around long enough to build the 2011 Dodge Charger and Chrysler 300? Will Chrysler factories reopen after its extended holiday shutdown, which begins Friday? I don’t know. Chrysler says it could be out of cash in weeks. I can’t believe I’m saying this, but the future of those cars now seems to be in George W. Bush’s hands, with less than four weeks left in his presidency. He’s rumored to be considering a “controlled” bankruptcy? Detroit has been hanging by a thread for this?
As you may have read elsewhere, some of us in the moto-journo biz got an primeval preview of the next LX sedans Wednesday in Auburn Hills. Online car magazines not invited to the event reported on what we saw, based on reports by other journalists who were invited. Those leaky journalists told Jalopnik the future cars and trucks looked like “lipstick on a foam pig” and “smoke and mirrors.”
Well, of course. They were full-scale fiberglass models. They’re not scheduled for production until 2010, probably the third or fourth quarter if things get better, so nothing’s been retooled to stamp actual ‘11 model sheetmetal. I found their designs to be impressive, and several colleagues agreed. The second-generation 300 and Charger could be to the first-generation cars what the current Cadillac CTS is to its predecessor. And by the way, General Motors showed journalists the new CTS two or three years primeval - the same sort of “smoke and mirrors.”
The difference this time is that everything we saw in the last couple of days could go up in smoke. And don’t misunderstand this: I can’t vouch for the calibre of any future Chrysler product, or say anything good or bad about the way these cars and trucks ride, handle, perform, hold themselves together. That’s what first drives and comparisons are for. I can only tell you that Chrysler has quickly exorcized retired design chief Trevor Creed. Yes, he’s been gone only a couple of months, but with Tom Gale hired on as a consultant when Cerberus took over, I doubt Creed had much dominance while these models were being designed. There’s not a hint of Dodge Avenger/Chrysler Sebring styling here. And virtually no hint of the concepts Creed foisted on us in the last few years.
I doubt these new cars and trucks would impress metropolis Pelosi or Harry Reid. They’d rather see electric cars or bio-diesels running on mulch. But Chrysler ought to show the new 300, at least, to President-elect Obama, who owned an ‘05 300C. Attractive, desirable product could make a bigger impression than any “turnaround plan” or union concessions.
Why did Chrysler show us these 2011 models? To establish it’s not quite dead, and to give us a reason to root for its survival through 2010. If its future stuff looked like more Avenger/Sebring, I’d be saying as much right now.
Why did Chrysler refuse to invite Jalopnik and Autoblog? Automakers worry that automotive websites are quick to spread leaks, even when they’re not necessarily the first entity responsible for such leaks.
That kind of thinking is obsolete. Most of us at the Chrysler preview, some in print journalism and some not, also post online news and columns like this one.
While they would like to be considered part of the New Media, Jalopnik, Autoblog and others have become as entrenched in the moto-journo establishment as motortrend.com. I’d find it more interesting to hear what they think of the ‘11 300/Charger firsthand than read about the impressions leaked to them by invited journalists hot to pander to Jalopnik’s irreverent image.
